Short Description (Google Play)
Short definition
The Short Description is an 80-character field on the Google Play Store listing that appears above the 'Read more' fold and serves as the first text a user reads on the store page.
Detailed
Because it sits above the fold, Short Description has a disproportionate impact on Play Store conversion: users decide to expand the Full Description or scroll to screenshots based on these 80 characters. It is not explicitly used in Play Store keyword ranking the way the iOS keyword field is, but it contributes to Play Console indexing and must comply with the metadata policies (no emoji spam, no pricing in description, no rank claims).
Example
The same habit tracker uses a Short Description of 'Build daily routines and track streaks. Simple, private, no ads.' (62 characters) — clearly stating the value, the differentiator ('no ads'), and the feature ('streaks') within the visible area.
Primary sources
How Forvibe handles this
Forvibe's Store Listing Manager addresses this directly: unified app store & play store metadata management.
See how it works →Related terms
- Subtitle (App Store)The Subtitle is a 30-character field on the iOS App Store product page that appears beneath the app name and contributes to the app's keyword index for App Store search.
- Promotional TextPromotional Text is a 170-character field on the iOS App Store product page that appears above the main description and can be updated without submitting a new binary for review.
- ASOApp Store Optimization (ASO) is the practice of improving a mobile app's visibility and conversion rate inside app stores such as the Apple App Store and Google Play.
- Google Play ConsoleGoogle Play Console is Google's web and API console for publishing and managing Android apps and games on the Google Play Store.