App Store Connect
Also known as: ASC
Short definition
App Store Connect is Apple's web and API console for submitting, managing, and distributing iOS, iPadOS, macOS, tvOS, watchOS, and visionOS apps on the Apple App Store.
Detailed
Developers use App Store Connect to configure app metadata (name, subtitle, description, keywords, screenshots, privacy labels), upload builds via Xcode or Transporter, set up in-app purchases and subscriptions, manage TestFlight beta testing, and review sales, downloads, and reviews. It replaced the older iTunes Connect brand in 2018 and exposes a REST API for automation.
Example
Before submitting an app for review, a developer logs in to appstoreconnect.apple.com, sets up App Privacy details (what data the app collects), uploads a build from Xcode Organizer, attaches it to a new app version, fills out review notes, and clicks 'Submit for Review'.
Primary sources
How Forvibe handles this
Forvibe's Store Listing Manager addresses this directly: unified app store & play store metadata management.
See how it works →Related terms
- App Privacy DetailsApp Privacy details (often called the 'privacy nutrition label') are Apple's required disclosures on every App Store product page showing the categories of data the app collects, whether the data is linked to the user, and whether it is used to track the user across other companies.
- App ReviewApp Review is the human-plus-automated approval process Apple runs on every iOS, iPadOS, macOS, tvOS, watchOS, and visionOS submission, and the equivalent (mostly automated) process Google runs on every new or updated Google Play submission.
- TestFlightTestFlight is Apple's official beta testing platform that lets developers distribute pre-release iOS, iPadOS, macOS, tvOS, watchOS, and visionOS builds to up to 10,000 external testers and unlimited internal team members.
- App Store Review GuidelinesThe App Store Review Guidelines are Apple's authoritative, regularly updated rulebook that every submitted iOS, iPadOS, macOS, watchOS, tvOS, and visionOS app must satisfy to pass App Review.
- In-App PurchaseIn-App Purchase (IAP) is the Apple and Google payment mechanism for selling digital goods, services, or subscriptions from inside a mobile app.